Marketing Lessons Startups Need to Learn from Google?s Project Glass Concept Video

You may have seen it by now?Google?s concept video about its new Project Glass. These glasses will do what your smart phone will do only without having to hold anything?you actually see your options at the side of your view. You can get directions, send and receive texts, make calls, schedule tasks and even share your view with another person. It?s a really exciting idea?especially if you love technology. But the actual product is easily years out from becoming a reality. Was Google wise to release an idea so early? And should startups do the same?

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